Royal Albert China is the trading name of the small pottery company established by Thomas Clark Wild in 1894. It was located in Longton, Stoke-on-Trent in England. Thomas Wild and his sons, Thomas and Frederick built up the family business. The company grew to be known for tis fine quality bone china. From 1905 to 1917, the business traded simply as Thomas C. Wild and as business prospered Thomas Clarke Wild purchased several pottery businesses and factories nearby including St. Mary’s Works in Longton in 1905, the Park Place Works in 1910, the Royal Albert China Works in 1917, the Shore & Coggins Ltd in 1918 and William Lowe pottery in 1919.
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Thomas Clarke Wild’s sons Thomas E. Wild and Frederick C. Wild joined their father in the business in the early 20th century. In 1932, Thomas Wild retired from active management and his sons Thomas and Frederick worked as permanent directors. The first backstamp used by the company had their initials, but it was phased out around 1905. The second backstamp added Royal Albert to its name and the third was introduced in 1907. It was around this time that the Old Rose pattern was started. The pattern, designed by Harold Holdcroft, has achieved sales of over 100 million pieces since its introduction and is still highly sought after today.
The company became incorporated as a Limited Company in 1933. One of the company’s highlights is the creation of their first royal items in 1897, to honour the Diamond Jubilee of Queen Victoria. Their products were originally called Albert Crown China, the company added Royal to the brand name in 1904 and this is named after Prince Albert, who was crowned King George VI in 1936.
The company had its first overseas agencies setup in New Zealand, Australia, Canada and US in around 1910. By 1970, the company was renamed Royal Albert Limited and in 1972 it became a part of the Royal Doulton group. Originally production of all Royal Albert items was in England but in 2002 it was moved to the company’s state of the art facilities in Indonesia.
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